Juan co-founded Aestuary in 2020. Prior to this, he co-founded Alana Consulting in 2018, a data-driven management consulting firm where he currently serves as an advisor. In 2016, he co-founded Alana Athletica, a company that designs and produces yoga-inspired women's activewear in collaboration with abuse survivors, and he is still actively involved as an advisor. Before embarking on his entrepreneurial ventures, Juan worked as a Consultant at Deloitte Consulting from 2014 to 2017. Juan also held roles at ExpoCredit, Highland Creek Partners LLC, and Zolio Inc in 2013, where he gained experience in factoring, private equity search, and investment management analysis. Juan began his professional career as a Kicker for Stanford Football from 2010 to 2012.